GARDINEX
Branding
Gardinex underwent a full-scale rebranding to establish itself as a more fashion-forward and exclusive Scandinavian interior label. The transformation included a complete redesign of the brand’s identity—spanning logo development, website design, and a refined visual language that aligned with its new positioning.
A key component of this rebrand was the creation of a cohesive and aspirational brand concept. This was brought to life through high-end campaign productions that were strategically crafted to engage a modern, design-conscious audience. Every element, from visual storytelling to digital presence, was meticulously developed to enhance brand perception and market positioning.
As Creative Director, I led the rebranding process from concept to execution, overseeing brand strategy, creative development, and production to ensure a seamless and elevated transformation across all touchpoints.
Curtain Installation Guide
As a part of Gardinex’s rebranding, we developed this instructional video for the website, to enhance the customer experience. While the execution was led by our design team, I oversaw the creative direction, ensuring alignment with our brand vision and storytelling.
Brand Identity – Logo Design
As part of Gardinex’s rebranding, this logo was carefully crafted in collaboration with our in-house art director and design team. Designed from the ground up, it reflects the brand’s refined aesthetic and commitment to modern, functional design.
