GARDINEX
Branding
Gardinex underwent a full-scale rebranding to establish itself as a more fashion-forward and exclusive Scandinavian interior label. The transformation included a complete redesign of the brand’s identity, spanning logo development, website design, and a refined visual language that aligned with its new positioning.
A key component of this rebrand was the creation of a cohesive and aspirational brand concept. This was brought to life through high end campaign productions that were strategically crafted to engage a modern, design-conscious audience. Every element, from visual storytelling to digital presence, was meticulously developed to enhance brand perception and market positioning.
As Creative Director, I led the rebranding process from concept to execution, overseeing brand strategy, creative development, and production to ensure a seamless and elevated transformation across all touchpoints.
Curtain Installation Guide
As a part of Gardinex’s rebranding, we developed this instructional video for the website, to enhance the customer experience. While the execution was led by our design team, I oversaw the creative direction, ensuring alignment with our brand vision and storytelling.
Brand Identity, Logo Design
As part of Gardinex’s rebranding, this logo was carefully crafted in collaboration with our in-house art director and design team. Designed from the ground up, it reflects the brand’s refined aesthetic and commitment to modern, functional design.
